Transforming tenacious curiosity into business wins.
Research and strategy consulting to help make your next move.
Led by researcher and strategist Lily Mathews, From Forward delivers actionable insights when you need ‘em—whether it’s a speedy brand refresh, new product build, or longer-term organizational roadmap.
Research should never sit dusty on the shelf, so we use creative storytelling to take stock of our learnings and bring solutions to life in partnership with designers and product leaders.
So, how can we help?
Maybe you don’t understand your audience.
Or lack bandwidth to gather insights.
Perhaps your product roadmap or brand is stuck in the mud.
Our Services
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Design and conduct research to help launch and improve products.
In-depth interviews
Diary studies
Ethnographies
Surveys
Usability testing
Human factors -
Analyze data and translate into opportunities to strengthen brand narratives, product-market fit, behavior change, and business growth.
Brand platforms and messaging
Competitive audits
Personas and audience segmentations
User journey maps
Information architecture & content strategy
White space identification -
Propose design concepts and product iterations, validate through pilots and rapid experimentation, and test viability.
Wireframing
Proof of concept pilots
Product roadmaps -
Accelerate alignment, generate new ideas, and enhance collaboration with your internal team. Available virtually or in-person.
Brand sprints
Service design workshops
Design thinking workshops
Strategic planning
Rob Perkins, Co-Founder, OMGyes
“We love working with Lily. She's super smart, resourceful and brings the whole team along on design and strategy projects that consistently deliver.
One of Lily's particular strengths is putting research respondents at ease, even when discussing sensitive topics. Her own comfort, levity and genuine curiosity wash away any potential awkwardness in the first minute of the session. She's brilliant and you should work with her if you get the chance.”
Rebecca Rolfe, Design Research Manager, NPR
“We threw Lily into a controversial product area with a lot of moving parts. She is a dream consultant—a natural self-starter who will ensure the correct research is being done in murky spaces with virtually no supervision and fantastic diplomacy.”
brand research product UX design strategy pitch workshop
brand research product UX design strategy pitch workshop
Find your forward momentum
Our expertise in user research, brand, and product strategy enlivens new business ventures—or forges a new path forward.
Josh Wein, Head of Communications, Commure
“Lily was excellent facilitating our series of brand strategy workshops, bringing a deep toolkit, keeping us on track, and ensuring everyone was engaged. She came super prepared and really helped us boil down our work into something we could use moving forward.”
Karisa Tashjian, Director of Programs, Digitunity
“Our team needed help developing and facilitating an important workshop internally. I wasn’t able to fully articulate our challenge at the start, but Lily used her experience and expertise to not only identify the key components of the issue but create a process for addressing it. Her ability to listen, integrate, and apply process and rigor to a problem has had long-lasting positive impact on our work.”
Got a project in mind?
Let’s discuss!
lily@from-forward.com