Strategic research and product consulting that moves the needle.

Here when you need actionable insights yesterday. Combining tenacious curiosity with clear directives, From Forward is here for your new product build, go-to-market strategy, or updated brand story.

So, how can we help?

Maybe you don’t understand your audience.

Or lack bandwidth to gather insights.

Perhaps your organizational roadmap is stuck in the mud.

Our Services

  • Need mixed-methods mastery? Look no further. Our qualitative and quantitative methods help you understand audience and impact.

    In-depth interviews
    Diary studies
    Ethnographies
    Focus groups
    Surveys
    Usability testing

  • Glean more value from your data. We translate learnings into useful formats that help you take action.

    Competitive audits
    Landscape analyses
    Brand platforms and messaging
    Program evaluation
    Personas and audience segmentation
    User journey maps

  • Accelerate alignment, generate new ideas, and enhance collaboration with your internal team. Available virtually or in-person.

    Strategic planning
    Brand sprints
    Service design workshops
    Design thinking workshops

Rob Perkins, Co-Founder, OMGyes

“We love working with Lily. She's super smart, resourceful, and brings the whole team along on strategy projects that consistently deliver. She's brilliant and you should work with her if you get the chance.”

Rebecca Rolfe, Design Research Manager, NPR

“We threw Lily into a controversial product area with a lot of moving parts. She is a dream consultant—a natural self-starter who will ensure the correct research is being done in murky spaces with virtually no supervision and fantastic diplomacy.”

brand research product UX design strategy pitch workshop

brand research product UX design strategy pitch workshop

Find your forward momentum

We help organizations achieve long-term impact through candid advice, robust research, and nuanced insight.

Josh Wein, Head of Communications, Commure

“Lily was excellent facilitating our series of strategy workshops, bringing a deep toolkit, keeping us on track, and ensuring everyone was engaged. She helped us boil down our work into something we could use moving forward.”

Karisa Tashjian, Director of Programs, Digitunity

“Lily’s ability to listen, integrate, and apply process and rigor to a problem has had long-lasting positive impact on our work.”

Got a project in mind?
Let’s discuss!

lily@from-forward.com